What is one objective of customer retention strategies?

Fostering long-term relationships is a central objective of customer retention strategies because these strategies are designed to enhance customer loyalty and satisfaction over time. By building strong relationships, businesses can create a more personalized experience, which can lead to repeat purchases and a higher likelihood of customers recommending the brand to others. This focus on relationship-building encourages ongoing engagement with customers, increasing their lifetime value to the business.

While increasing product variety, lowering service prices, and improving employee benefits can certainly play roles in a company’s overall strategy, they do not directly address the goal of fostering loyalty. Customer retention primarily revolves around understanding customers' needs and preferences, ensuring quality service, and maintaining a connection with them, all of which contribute to long-term loyalty rather than immediate transactional gains.